IN BLIND TASTE TESTS, FOUR

IN BLIND TASTE TESTS, FOUR OUT OF FIVE VENTRAL PUTAMENS* CHOSE THE TASTE OF COKE. SO DRINK UP, VENTRAL PUTAMENS!

A Baylor University study finds that the Coca-Cola brand labeling is so deeply entrenched in our minds that the mere sight of the logo gives the sugar water a step up on its competitors right out of the gate. We know most parents aren't serving their kids Coke, or any other soda - happily, it's not even an issue here; Small Fellow simply rejects carbonization in all its forms. When he sees a glass of water sitting around, he always asks first whether it's refreshing water or disturbing seltzer. But given the strong and apparently subliminal nature of our attachment to familiar labels, parents may want to opt for generics or supermarket house brands when they can, to avoid brand loyalty.

[* the part of the brain that senses when you're getting something as a reward; sadly, ours has atrophied]


SURPRISINGLY, A PENTHOUSE FORUM STAFFER WAS ALSO RECENTLY FIRED FOR LIFTING PASSAGES FROM HIGHLIGHTS IN HIS ARTICLES

An 11-year-old boy claimed a top prize in a Canadian newspaper's kid's writing contest with "Eyes of a Dragon," a story he'd lifted word for word from a piece Highlights magazine ran two years ago. What's incredible to us isn't that he lifted a school writing assignment from a magazine - after all, who among us didn't plagiarize from the World Book for fifth-grade social-studies essays? (It couldn't have just been FD, could it?) It isn't even so amazing that teachers or newspaper editors failed to smell the wordjacking, although Lord knows there were enough clues, like this paragraph:

Then, Goofus the dragon found a magical mirror that had been cleverly hidden in a picture of a forest. Goofus used the ancient magical powers of the mirror to confront Gallant the dragon, and . . . become really good friends with him!
No, what's truly remarkable about this is that a 13-year-old girl heard the boy's story read aloud in her classroom, thought it sounded familiar, and then - wait for it - ran home and flipped through her BACK COPIES OF HIGHLIGHTS DATING BACK TO 1999 until she found the issue with that story, and exposed the boy's scam.

Reached for comment, absolutely everyone we know said, "Dating back to 1999?!"

October 20, 2004 | Permalink | Subscribe to RSS

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