LOOK OUT, OLD BOB IS

LOOK OUT, OLD BOB IS BACK! (AND READY TO SELL TOYS TO YOUR KIDS)

New episodes of "Bob the Builder" are coming to America's airwaves in January, and apparently just in time for his struggling parent company. The rumors are that, like "Cheers" and other predecessors, "Bob" will end the will-they-or-won't-they suspense and finally bring Bob and Wendy together this season. ("With this wrench, I thee wed. . .")

But seriously, the Guardian in London reports that an all-new "Bob" series is being prepared for the fall 2005 launch of Comcast's new cable channel for toddlers, and the new show's premise is that Bob sells more stuff:

The as yet unnamed channel will be co-owned by Hit, US cable giant Comcast, public television channel PBS, and Sesame Workshop, the company behind the longest-running children's TV series in America. Importantly, it will feature a brand new series of Bob, based around plans to create a new town.

Designed specifically with retailers in mind, the new series aims to expand the range of toys - a handful of trucks - that are sold alongside Bob. Hit has appointed toy manufacturer RC2 to develop the shops, roads and public amenities that make up a new town.

RC2 already makes the huge array of trains and tracks that are coveted by small fans of Thomas the Tank Engine, which is also owned by Hit.

December 23, 2004 | Permalink | Subscribe to RSS

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