MILLION-DOLLAR IDEAS, PART 4: BILLY THE TRAFFIC BADGER, WHO SHOWS KIDS HOW TO CROSS AT THE LIGHT

After years of working alone, McGruff the Crime Dog has finally taken a partner in his fight against criminals who prey on children: Faux Paw, the Techno Cat. Faux Paw teaches kids how to stay safe on the Internet with the slogan, "Keep. Don't meet. Tell." (KEEP personal information private, DON'T MEET anyone you meet online, and TELL parents if you see something that makes you uncomfortable.) It's certainly earnest but it doesn't exactly trip off the tongue like "Stop, drop and roll."

In their first video adventure, McGruff - a solid, by-the-book detective just weeks from retirement - and Faux - a maverick upstart who makes his own rules and may harbor a death wish - are sucked into the World Wide Web, where McGruff repeatedly says, "I'm gettin' too old for this s%#&!!"

March 2, 2005 | Permalink | Subscribe to RSS

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