THIS LAWSUIT HAS A GRRRRRREAT CHANCE OF GOING NOWHERE

The Center for Science in the Public Interest will sue Kellogg's and Nickelodeon in a Massachusetts court to try to stop the companies from marketing junk food to children under 8 - "and to stop marketing junk foods through Web sites, toy giveaways, contests and other techniques aimed at that age group."

CSPI says that spots for unhealthy foods constitute more than half of the ads on Nickelodeon, and 98% on Saturday morning programming overall. The cumulative effect of the ads is clearly taking a toll on parents who neither play outside on weekend mornings, limit their children's TV viewing time, nor limit how much junk food they buy:

“As a parent, I do my best to get my kids to eat healthy foods,” Sherri Carlson, a plaintiff and mother of three, said in the center’s news release. “But then they turn on Nickelodeon and see all those enticing junk-food ads.”

ANNOUNCING THE FD.COM CONTEST OF THE WEEK: TELL US HOW TO KEEP TINY GIRL OUT OF OUR BED (WITHOUT HAVING TO IMPORT SCORPIONS OR DIG A MOAT), WIN A FREE YEAR'S SUBSCRIPTION

We have no idea why these couples are smiling, because they've been sharing their conjugal bed with a small child, and that gives us nothing but frowns. We're becoming one of those families on a "slippery slope" as the arrival of a mysterious and fidgety three-year-old visitor in our bed each night is becoming our default setting. And even if it's suddenly OK with Dr. Richard Ferber ("You have to buy my new book - it says the opposite of the last one!") it's not OK with us.

January 18, 2006 | Permalink | Subscribe to RSS

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Get her out of there!

Posted by: Lynn | Jan 19, 2006 4:41:35 PM

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